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Rolex

Reports

Visiting the Rolex headquarters: report from the Oyster

by Lex Stolk on
It's a lot easier to obtain a visa for North Korea than to book a fully organised trip to the head office and production facilities of Rolex. Even more, you can't actually organise this trip yourself; only when it pleases Rolex will the gates be opened and outsiders admitted. Rolex was recently disposed to invite 0024 for a revealing look at the tightly closed world of the Oyster.
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Editor's opinion

Do you choose a watch for life?

by Lex Stolk on
And suddenly there was the question that arose during a discussion with a befriended watch journalist. That intriguing thought and consideration: do you select a watch the same way you choose a life partner? That choice may be conscious or subconscious. It may be based on the head or the heart. In the blink of an eye or after careful deliberation, but the question remains the same.
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Editor's opinion

Ware luxe heeft geen logo nodig

by Kristian Haagen on
Recently, it has been said and read that products that flash the makers' logo in big fonts and repeatedly on their products ​are facing a grim future. A new generation of influential shoppers seem​s​ to have had enough walking around like ​human billboards - which for certain brands sounds like bad news. But not for the makers of ​really iconic products. The Hermès Birken bag is easily recognized metres away, but would anyone recognise a Louis Vuitton bag without the LV-logos plastered all over it?
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Editor's opinion

Watchspotting

by Lex Stolk on
Watchspotting is my thing and I do it all the time and wherever I am. When I'm watching TV - I spot Charlie Sheen wearing a Patek Philippe in a repeat of Two and a Half Man and I find myself chuckling, not at the corny jokes but because of the fact that I'm spotting a Patek - when I'm eating in a restaurant - to the serious displeasure of my dinner companion who is feeling neglected - when I'm on a plane - the fellow passenger can feel eyes on him, but strangely enough on his wrist rather than the back of his neck.
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