Serge Michel


Interview with Armin Strom CEO Serge Michel

From the workshop to the boardroom. The father of Serge Michel started as a customer of watchmaker Armin Strom. During his visits to the shop and the studio in the Swiss town of Burgdorf the father invariably brought along his son and slowly but surely Serge became mesmerised by the - mostly skeletonised - creations. When Strom retired he asked Michel to take over the business.
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