Chopard Launches New Brand Signature and Advertising Campaign

Chopard has announced a refocus on their communication to better reflect and highlight their core values in these modern times. Their new slogan is now: ‘The Artisan of Emotions since 1860’. This phrase highlights not only the long history of the brand but also that they value craftsmanship in all its varieties as well as the understanding that the products that they offer are driven by emotions.

Next to this new slogan does Chopard also introduce the ‘C’ as its signature, and links this to the many words that start with this letter that represent the brand. This includes words like creativity, but also colors, calibers, and character, which Chopard not only shows with its products but also in the way they make them. The brand has committed itself in July of this year to use 100% ethical gold for the production of its jewelry and watches. Chopard is with this the very first watch- and jewelry brand to make such a commitment.

As with everything that Chopard does, is also this new slogan and signature something that they will do for the long run. As of September 15th, the ad campaign will be launched worldwide highlighting the various Chopard products against the distinct blue background, highlighting their unique qualities.


Tags : Chopard
0024 Editorial Team

The author 0024 Editorial Team

When we started publishing our first high-end watch magazine in 1999, we had only one intention: increasing the popularity of high-quality mechanical watches. Now, many years later, this has not changed at all. In 2017 we have reinvented ourselves to serve our readers in a different and better way. Starting in 2017, the new 0024 is again better equipped to interact with the changing world of high-end watches. The new 0024 HORLOGES magazine (written in Dutch) will be at least a 200 pager: that’s twice the volume of our magazine in the old days.