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Background

The electrifiying world of G-Shock

This year will mark the 70th anniversary of Japanese technology giant Casio and more than 40 years ago, the starting point as watchmakers. Since then shocking things happened. The man behind Casio, Toshio Kashio, was born in Tokyo in 1925, and already at the age of six had the American inventor and industrialist Thomas Alva Edison as an idol. That´s why Kashio worked from the very beginning with his sights set on becoming an inventor himself. In 1946 he founded a company together with his three younger brothers.
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Models

Breitling Chronomat 44 Blacksteel

With its all-black fuselage, square counters and super-rugged strap, the famous Breitling Chronomat reasserts its feat-driven mission in a new model exuding a powerful and original style. The entire spirit of aviation on the wrist. The Chronomat has always been unique in terms of its peerless performance as well its eminently masculine technical look. It is now more unique than ever with the launch of the Chronomat 44 Blacksteel, as this new version of Breitling’s flagship model once again reinvents instruments for professionals.
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News

Tudor Heritage Black Bay Black

First comes red, then blue, followed by black. No, this is not a traffic light seen through the eyes of a colour-blind person, it is the order in which Tudor presents the Heritage Black Bay. The Heritage Black Bay, a direct descendant of the Tudor Submariners that date back to 1954, is being expanded with a new model with black bezel. Bordeaux red and blue existed already and could count on a standing ovation.
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News

Blancpain L-evolution Collection Tourbillon Carrousel

blancpain l-evolution collection tourbillon carrousel
If there's one thing watchmakers hate it is gravity, as this unavoidable natural phenomenon affects the accuracy of the movements they create with so much love, attention and craftsmanship. That's why they reach for the tourbillon when they really can't take it anymore. But apart from the tourbillon, which equals out gravity, it is also possible to use a carrousel. The carrousel in a watch has nothing to do with the traditional fairground attraction.
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News

Staudt Praeludium Hand Wound

Nice to see that Yvo Staudt’s his sincere love and fascination for watches has transformed and materialized into a brand, Staudt Watches Twente, and real watches you can feel and wear. The first two Praeludiums, his first step into the world of watch producing brands, are sold out, but now there’s a successor in the shape of the Praeludium Hand Wound.
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News

Hublot and Harrods’ perfect fusion

The newest Hublot Classic Fusion has a new outfit and goes by the name Hublot Classic Fusion Blue 45mm Edition Harrods. This timepiece is born out of a collaboration between the luxury Swiss watch manufacturer and London’s iconic luxury retail store.
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Background

Get a life, get a H. Moser & Cie.

You knew of Swiss watches and also Swiss chocolate but did you ever hear about Swiss humour? Well, neither did we but at H. Moser & Cie. they produce both great mechanical timepieces and apparently humour. Today the brand’s CEO Edouard Meylan presented the H. Moser & Cie. Swiss Alp Watch. It looks like an Apple Watch but it’s not. Is a joke or a serious watch? We let you decide.
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Editor's opinion

Do you choose a watch for life?

And suddenly there was the question that arose during a discussion with a befriended watch journalist. That intriguing thought and consideration: do you select a watch the same way you choose a life partner? That choice may be conscious or subconscious. It may be based on the head or the heart. In the blink of an eye or after careful deliberation, but the question remains the same.
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