SevenFriday’s fourth generation is called Q

The new Q has a decentralised, small hour ring

Nouvelle horlogerie at a fraction of the price. The success of SevenFriday started on the Internet, conquered the ‘real’ world of physical stores and has now become a concept that is imitated, with the use of a sound Japanese mechanical movement surrounded by a case that corresponds aesthetically with brands like MB&F, HYT, Urwerk and a number of other innovative maisons in the highest segment of the new watch wave. SevenFriday is now on its fourth wave of new models: the Q-series.

sevenfriday-q1-01_front_800px-by-800px_1The new Q has a decentralised, small hour ring inspired by classic regulator watches, a system that makes it easy to change out the strap, NFC technology that enables registration via the SevenFriday app and, for the first time, a date display. Three variations of the Q will be made and each is based on a different industrial theme: Q1/01 is called Essence, Q2/01 is called Revolution and Q3/01 gets the name Engines. Q1/01 also shows an affinity with music and the design has details that are reminiscent of studio equipment. Q2/01 is more of a traveller’s watch. The model was created after a visit to an old ship in the Port of Amsterdam. The bronze telegraph on the bridge was the starting point for the Q2/01. Supercars tearing across the Bahrein International F1 circuit were the starting point for the Q3/01, which derives its lines from powerful engines. The tonneau case measures 44mm, is water resistant to 30m and the automatic Miyota 2819 movement with 40-hour power reserve shows the hours, minutes, seconds and now also the date. Prices are around € 1,100.

Tags : SevenFriday
Lex Stolk

The author Lex Stolk

Lex Stolk studied Journalism in Utrecht and it was during his time as a student he developed a passion for mechanical watches. He has spent his entire career in the publishing industry working for a wide range of publications before entering the watch world professionally seven years ago. His work for several watch publications made it possible for him to combine his love for both watches and magazines.