When ‘Entry-Level’ Watches Steel The Show

Montblanc is starting to gain momentum with their new strategy, cleverly scaling their products at different levels and also giving Minerva a more prominent place.

In order to implement this strategy further, they refocus on their collection by reducing it to five families. Unfortunately for the brand, their beautifully made complications are not the stars of the show for Montblanc, at the SIHH. The real stars of the show are the salmon-colored dials that they now release in the Heritage collection. The simplest model is the Montblanc Heritage Automatic, a watch with three hands and a perfectly balanced dial due to the lack of a date. The hue of salmon is stunningly perfect, emphasized even more by the different finishes on the dial and the blue details. The best thing actually is the price of around 2,000 euros, which makes it very competitive for a timepiece that is clearly created with knowledge, craftsmanship and passion.

Montblanc Heritage Automatic


Tags : Montblanc
0024 Editorial Team

The author 0024 Editorial Team

When we started publishing our first high-end watch magazine in 1999, we had only one intention: increasing the popularity of high-quality mechanical watches. Now, many years later, this has not changed at all. In 2017 we have reinvented ourselves to serve our readers in a different and better way. Starting in 2017, the new 0024 is again better equipped to interact with the changing world of high-end watches. The new 0024 HORLOGES magazine (written in Dutch) will be at least a 200 pager: that’s twice the volume of our magazine in the old days.