TAG Heuer

Renowned street-artist Alec Monopoly has done it again. With his instantly recognizable work, he has turned two of TAG Heuer's iconic designs into mobile art to be worn on the wrist. These two watches also mark the second anniversary of the collaboration between the artist and the Swiss watch brand. The collaboration started in 2016 during the prestigious Miami Contemporary Art Week.

You wouldn't say it from looking at it, but the Carrera by TAG Heuer is celebrating its 55th anniversary this year. The watch is, however, more current than ever and ranks among the most popular models from TAG Heuer. To mark the occasion the brand decided to do something very special.

A smartwatch that turns into a mechanical watch and back again. The TAG Heuer Connected Modular 45 uses a connected module which is interchangeable with a mechanical module - 3 hands or even a haute horlogerie Chronograph Tourbillon COSC certified!