Hublot under the skin

This message goes out to the likes of pro football players. During London Fashion Week Hublot announced its collaboration with Maxime Buchi, the founder of the Sang Bleu London tattoo studio. So now you can get your ink done Big Bang style.

For those unfamiliar with Maxime Buchi, he has claimed his singularity through the tattoos that have established him as an influential figure in fashion. A graphic designer and typographer trained at the ECAL university of art and design, he was initiated by tattooist Filip Leu into the mysteries of this ancestral art. The Lausanne native has since set up in London where his artistic impulsions are expressed on skin itself. Intradermal illustrations that tell stories, bare symbols and express beliefs. Tattooing – A sacred art, an embodiment of rite of passage, a symbol of ownership, venerated and often stigmatised – has existed since prehistory. A tradition that innovation has written into the future.

Surprising and audacious

As an ambassador, Maxime Buchi perfectly incarnates Hublot’s willingness to merge the arts and bring together fundamentally contrasting worlds. Dualities, opposing forces that evolve into powerful synergies. This surprising and audacious collaboration takes the form of a glass and metal sculpture created by the artist. Singular shapes spatially transpose the inspirations born from the encounter between Maxime Buchi and Hublot. Exhibited in the heart of the Sang Bleu pop-up in London, it serves as a sketch for an ambitious and innovative project that will see the light of day in April. A “statement” watch.


Tags : Featured newsHublotMaxime Buchi
Lex Stolk

The author Lex Stolk

Lex Stolk studied Journalism in Utrecht and it was during his time as a student he developed a passion for mechanical watches. He has spent his entire career in the publishing industry working for a wide range of publications before entering the watch world professionally seven years ago. His work for several watch publications made it possible for him to combine his love for both watches and magazines.