Well known as loyal partner of the iconic Mille Miglia, each year Chopard produces a limited edition for the only street race on the planet where policemen give you thumbs up for speeding on public roads!
Chopard
Chopard has announced a refocus on their communication to better reflect and highlight their core values in these modern times. Their new slogan is now: 'The Artisan of Emotions since 1860'. This phrase highlights not only the long history of the brand but also that they value craftsmanship in all its varieties as well as the understanding that the products that they offer are driven by emotions.
New Chopard 'Mille Miglia’ Chopard and the Italian Mille Miglia Race are racing together since 1988. To celebrate this thirty years of partnership, Chopard launched five new Mille Miglia striking sports watches. Named 'Mille Miglia Racing Colours chronograph’ the five models have colourful eye-catching names like ‘Rosso Corsa’, ‘Speed Silver’,
Pens and watches go hand-in-hand. Lovers of (fountain) pens and watches have an introverted yet strong common bond. After all, sophisticated and highly competent artisanal quality forges a bond. We present you a story in two parts about the parallel world of pens and watches. Yesterday Part 1, today Part 2. Below is a selection of watch brands that couldn't resist the temptation of the traditional writing tool.
Chopard L.U.C 1963 Tourbillon has won the 0024 European Watch of the Year Award in Category 4: Men’s watches from €100,000.
Yesterday Part 1 of our insight report, today part II. People who like cars generally like watches and vice versa. The flowing simple design of a Ferrari 250 GTO can bring a car aficionado to tears. Same goes for a simple Patek Philippe Calatrava and a watch collector. But what happens when watch and car designs merge? Have you ever seen a car with the design of a watch?
Motorsport and time recording cannot always be viewed entirely separately. Stopwatches and chronographs have enabled motorsport since the very first races; consequently, they are a functional necessity. Designing watches that resemble cars is a modern trend that is anything but functional. Is this new design direction an enrichment or an expression of creative poverty?
Those with a penchant for the finer things in life know about the L.U.C collection by Chopard. The manufacture in the Swiss town of Fleurier builds unique movements that have no trouble at all competing with the established names in haute horlogerie, and has been doing so for 20 years.
In 1993 Caroline Scheufele devised the Happy Sport watch, which has since become one of the cornerstones of the house of Chopard and achieved its fame and reputation because of the diamonds dancing across the dial. Many variations later the Happy Sport was given a self-winding mechanism on the occasion of its 20th birthday in 2013.
Ulysse Nardin honors the monkey with the Cheerful Year of the Monkey timepiece, the latest addition to its Classico Collection. The dial is designed in a comic book-like style to best capture the lively character of the monkey who appears to leap through a brush of palm fronds. His expression is alert, his body lithe and the early workings of an impish grin begin to emerge.
Today we can finally present you with the winners of the 0024 European Watch of the Year 2015! A large number of watch brands submitted their best watches in six categories: four price categories of men's watches and two price categories of women's watches. Eight judges evaluated, discussed, argued and pondered