As of today a brand new diamonds boutique opened its doors in the heart of Amsterdam. On the famous PC Hooftstraat nr 142, the partnership between Holland’s largest and most successful jeweler Schaap en Citroen and the prestigious diamond house of Royal Asscher has become reality.

The Asscher family, well known about their cutting-edge technology with the patented Royal Asscher Cut and the cutting of the world famous Cullinan diamond on special request of King Edward VII of Great Britain in 1907, is proud of this new development.

As vice-president Mike Asscher says: “We will share a Royal Experience in this fabulous boutique for our dearest clients.”

Tags : Schaap en Citroen
0024 Editorial Team

The author 0024 Editorial Team

When we started publishing our first high-end watch magazine in 1999, we had only one intention: increasing the popularity of high-quality mechanical watches. Now, many years later, this has not changed at all. In 2017 we have reinvented ourselves to serve our readers in a different and better way. Starting in 2017, the new 0024 is again better equipped to interact with the changing world of high-end watches. The new 0024 HORLOGES magazine (written in Dutch) will be at least a 200 pager: that’s twice the volume of our magazine in the old days.