Oris Opens New Boutique In Amsterdam That Isn’t All About Watches

Oris Boutique msterdam
It is no secret that Oris is working hard on building its future. They do that not only by extending their current collection but also by launching boutiques in which clients can really emerge themselves in the world of Oris. The latest one just opened up at Rokin 48, in the heart of Amsterdam.

When people enter the boutique, they will be surrounded by images of woodland, which takes them to the Waldenburg Valley and the picturesque town of Hölstein, the birthplace of any Oris. While you would expect a boutique to be all about selling watches, Oris took a different and far more innovative approach.

The boutique in Amsterdam also features the Oris Bar and Oris Lounge concepts. This allows people to come in and enjoy a fresh cup of coffee or a beer and take in all that Oris has to offer in a leisurely way. While this is nice for the customers, it also gives Oris an opportunity to give people a more in-depth look at their history. Part of the current collection is displayed on a workbench, allowing visitors to interact with the different models and try them on their wrist. This makes the new Oris boutique a must-visit for any watch enthusiast who is enjoying some time in Amsterdam!


Tags : AmsterdamOris
0024 Editorial Team

The author 0024 Editorial Team

When we started publishing our first high-end watch magazine in 1999, we had only one intention: increasing the popularity of high-quality mechanical watches. Now, many years later, this has not changed at all. In 2017 we have reinvented ourselves to serve our readers in a different and better way. Starting in 2017, the new 0024 is again better equipped to interact with the changing world of high-end watches. The new 0024 HORLOGES magazine (written in Dutch) will be at least a 200 pager: that’s twice the volume of our magazine in the old days.